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9 to 6 SERVICE – 6 DAYS A WEEK
17224 S. Figueroa Street Gardena, CA 90248, USA
SEO Case Study
How a strategic SEO campaign transformed XYZA Dental from invisible to dominant in Perth’s competitive dental market, generating 452% more phone calls and 8,220% ROI in just 8 months.
+247%
+199%
+452%
8,220%
The Challenge & Opportunity
XYZA Dental is a premier family and cosmetic dental practice located in Perth, Australia, offering comprehensive dental care including general dentistry, cosmetic procedures, orthodontics, and emergency dental services. Despite having a state-of-the-art facility, experienced dental professionals, and excellent patient reviews, XYZA Dental struggled to attract new patients through online channels.
The Challenge: The practice was virtually invisible in local search results, losing potential patients to competitors who ranked higher on Google. With most patients now searching online for dental services, this digital invisibility was directly impacting growth and patient acquisition.
The Solution: XYZA Dental partnered with Datawise Technologies to transform their digital presence and capture the growing number of patients searching for dental services online.
Transformative Results in 8 Months
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic | 1,247/month | 4,328/month | +247% |
| Keywords Ranked | 163 | 487 | +199% |
| Domain Authority | 18 | 29 | +61% |
| GMB Views | 1,840/month | 8,920/month | +385% |
| Phone Calls | 23/month | 127/month | +452% |
| Referring Domains | 12 | 48 | +300% |
| Avg. Position | 28.4 | 8.7 | +69% |
| Direction Requests | 34/month | 186/month | +447% |
Data-Driven Growth Validated by Google’s Own Analytics
Comprehensive User Behavior & Conversion Analysis
Top 3 Visibility for High-Intent Local Searches
Major Achievement: XYZA Dental now appears in the Google Local Pack (Map Pack) for 34 high-value keywords, dramatically increasing visibility and driving phone calls and direction requests.
Content That Converts Visitors into Patients
Highest Traffic
This service page targets patients experiencing dental emergencies. Optimized with schema markup, detailed service information, and clear CTAs. Ranks #2 for “emergency dentist perth” and has become the highest converting page on the site.
High Value
Comprehensive guide to dental implants covering procedure details, costs, before/after photos, and financing options. This high-value service page ranks for multiple implant-related keywords and attracts premium patients.
Cosmetic Services
Targets cosmetic dentistry patients with information on professional whitening services. The page compares in-office vs. take-home options and includes pricing, results timeline, and promotional offers.
Orthodontics
Comprehensive orthodontic service page targeting adults and teens seeking clear aligners. Includes cost information, treatment duration, and comparison with traditional braces.
How Datawise Technologies Delivered Exceptional Results
Exceptional ROI Driving Real Business Growth
From $48,000 investment to $3.99M revenue impact in 8 months
Up from 61/month (+572%)
38% conversion rate from inquiries
Revenue calculations based on industry-standard conversion rates and client-provided patient lifetime value data.
A Complete Digital Transformation
XYZA Dental’s SEO transformation showcases the immense power of strategic local SEO for healthcare practices. Through Datawise Technologies’ comprehensive approach—combining technical optimization, content creation, local SEO, and conversion optimization—the practice achieved remarkable results that transformed their business.
Today, XYZA Dental has transformed from being virtually invisible online to becoming one of the most visible dental practices in Perth’s competitive market. The practice now consistently attracts high-quality patients searching for both general and specialized dental services, with a sustainable growth trajectory for continued success.
Specialized Expertise in Healthcare & Local Business SEO
Every decision backed by comprehensive analytics and performance data from Google Analytics, Search Console, and industry tools.
Deep understanding of medical practice marketing, patient acquisition, and healthcare compliance requirements.
Proven track record of dominating local search results and Google Business Profile optimization.
Detailed monthly reports with Google Analytics and Search Console insights showing real, measurable results.
Sustainable, ethical SEO practices that deliver long-term results without risk of penalties.
SEO strategies designed not just for traffic, but for genuine patient acquisition and business growth.
If you’re a healthcare provider, local service business, or professional practice looking to dominate your local market like XYZA Dental, Datawise Technologies can help you achieve exceptional results.
Case study data based on 8-month SEO campaign. All metrics verified through Google Analytics, Google Search Console, and Google Business Profile insights. Client name anonymized for privacy.